What is Environmental Graphic Design?
Environmental Graphic Design (EGD) embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of creating experiences that connect people to place.
In 2013 the Board of Directors voted to change the name of the SEGD association from Society for Environmental Graphic Design to more accurately reflect the expanding nature of communication in the built environment to Society for Experiential Graphic Design. Experiential more accurately describes the work that our members have been doing already for the past 15-20 years which involves more than just the core signage and wayfinding disciplines. It encompasses the broader notion of all communication in the build environment which included content, moving digital text and images, display content such as museum exhibits, branded content such as football stadiums and corporate headquarters. Secondly, when the term Environmental Graphic Design was coined by our association founders in the early 70's, Environmental did not have the strong association with the environmental movement that it has today.